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A survey by the market research institution Ipsos in December confirmed that MEGGLE is the preferred brand for milk products among consumers in Bosnia-Herzegovina. Over one thousand testers confirmed that MEGGLE is the brand with the strongest recognition and is the one most frequently bought and consumed. Its reliability and proven high quality are explicitly appreciated. The study also found that 40 percent of the testers regularly use more than seven MEGGLE products. The most popular are milk, butter, sour cream, yoghurt and Vajkrem oven. Jadranka Penava, Managing Director of MEGGLE BiH, said about the survey: “The citizens of Bosnia-Herzegovina have spoken and have confirmed why MEGGLE is the market leader. Due to this questionnaire, we see ourselves as obliged to further improve quality and product characteristics. We will keep communicating with consumers to find out more about their needs, to stay at the top and to be able to retain our consumers’ trust.” The MEGGLE dairy in Bihać currently works together with several thousand farmers and processes over 150,000 litres of milk a day. Furthermore, MEGGLE is one of the most popular employers in Bosnia-Herzegovina. This success is based on the use of domestic raw materials of the highest quality and the application of demanding European standards to processing equipment and quality controls.